Study of consumer attitudes to drinking

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Study of consumer attitudes to drinking

How to Build a Craft Beer Drinker: Age Millennials continue to account for a majority of weekly craft beer drinkers, followed by Gen Xers. Women Women continue to be under-represented in the ranks of beer appreciators. Mike pointed out that women who do drink beer weekly are just as likely as men to choose craft.

Regardless of gender, close to 45 percent of beer lovers are craft beer lovers. And self-confidence, I kid you not, may be a variable for craft appreciation.


Hispanics Hispanic craft beer lovers are growing in number. One in five weekly beer drinkers and weekly craft drinkers are Hispanic, making them the second-largest cultural group among craft beer appreciators.

Some Key Take-Aways Want more craft beer data? Check out this June Power Hour: Many purchasers of craft beer identify with brands that are independent and local, and that align with core concepts including authenticity, community and sustainability.

Individual identity is more fluid and flexible than ever before and consequently, values have become a more critical means for consumers to connect with brands.

Overt-targeting of women or Hispanics may be less effective than eliminating perceived barriers to entry into the world of craft beer.

Mike and Lindsay emphasized that current Hispanic craft drinkers are much more in touch with their American side than potential new drinkers, yet they aspire to biculturalism.

Additionally, there is still a margin of error to account for and other variables. Overall diversity matters for many reasons, and when people ask about the makeup of beer appreciators the topics of gender and ethnic background come up again and again.

I love to say that the beverage of beer has no gender and no race.

Study of consumer attitudes to drinking

My overall takeaway is to remind brewers that attracting a diverse audience takes in-tune and inclusive marketing that is sensitive to the core concepts and motivators of a variety of legal-drinking adult audiences.

Julia is craft beer program director at the Brewers Association and publisher of CraftBeer. In her role at the BA she serves as an educator and as a spokesperson for the association.

Study of consumer attitudes to drinking

See Julia Herz's recent articles and activities.Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India.

Includes comprehensive data and analysis, tables and charts, with five-year forecasts. The aim of this study was to evaluate the impact of some labeling aspects on the consumer intent to purchase ready to drink orange .

From the proposed definition of clean label and the consumer research that has shown which food categories are assumed to possess characteristics related to clean label, we can identify categories of food products from which consumers can infer the ‘cleanliness’ of food products.

Check Out the Truth: Drinking Fluoride Doesn't Prevent Cavities. Even if you were willing to overlook the proven fact that fluoride is a poison to the human body, would you still want to drink fluoride if it wouldn't protect your teeth?The truth is, it won't.

1. Introduction. Malaysia uses 99% water supply for domestic use from surface water, while another 1% of the supply from internal Malaysia water resources are estimated about km 3 /year and 30% water withdrawal is for municipal supply mainly from surface water and groundwater was treated and distributed to consumers as tap water, bottled drinking water and.

As craft beer continues to rise, so does the amount of data to digest. The ever-present question is, “Who is the craft beer lover and what makes them tick?” At the Craft Brewers Conference, held in May in Philadelphia, Mike Kallenberger ( and Lindsay Kunkle (The Futures Company.

Today’s Craft Beer Lovers: Millennials, Women and Hispanics - Brewers Association