The essence of retail brands


The essence of retail brands

Etymology[ edit ] The word, brand, derives from its original and current meaning as a firebrand, a burning piece of wood. That word comes from the Old High Germanbrinnan and Old English byrnan, biernan, and brinnan via Middle English as birnan and brond.

Later the firebrands were replaced with branding irons. Through that association, the term eventually acquired its current meaning.

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Obsession and Conflict: The Essence of Extraordinary Brands – Retail Prophet Indeed, if you look closely at many of the people, events and things that are most highly revered in our society, you will find an obsession of some sort at their heart. In fact, almost all of his paintings contained one or more of these objects.
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Flower market at Plaza Duomo in Milan, viewed from above.
Brand Essence | Branding Strategy Insider


History[ edit ] In pre-literate society, the distinctive shape of amphorae provided potential consumers with information about goods and quality. Amphorae for wine and oil, Archaeological Museum, Dion. Branding and labelling have an ancient history. Branding probably began with the practice of branding livestock in order to deter theft.

Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2, BCE. Branding was adapted by farmers, potters and traders for use on other types of goods such as pottery and ceramics. Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions.

The essence of retail brands

Systematic use of stamped labels dates from around the fourth century BCE. In a largely pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of origin and even the identity of the producer, which were understood to convey information about product quality.

Obsession and Conflict: The Essence of Extraordinary Brands

These ancient societies imposed strict forms of quality-control over commodities, and also needed to convey value to the consumer through branding. Producers began by attaching simple stone seals to products which, over time, gave way to clay seals bearing impressed images, often associated with the producer's personal identity thus giving the product a personality.

Stamps were used on bricks, pottery, and storage containers as well as on fine ceramics. For example, 3rd-century Gaulish pots bearing the names of well-known potters and the place of manufacture such as Attianus of Lezoux, Tetturo of Lezoux and Cinnamus of Vichy have been found as far away as Essex and Hadrian's Wall in England.

A series of five marks occurs on Byzantine silver dating from this period. We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time. Details in the image show a white rabbit crushing herbs, and text includes advice to shoppers to look for the stone white rabbit in front of the maker's shop.

Museo Bellini In ancient Romea commercial brand or inscription applied to objects offered for sale was known as a titulus pictus. The inscription typically specified information such as place of origin, destination, type of product and occasionally quality claims or the name of the manufacturer.

Mosaic patterns in the atrium of his house feature images of amphorae bearing his personal brand and quality claims.1. design and retail design The power of design Design thinking & design doing Design thinking in retail Design for the consumer. 2. the essence of retail A one-to-one relationship Influenced by a changing world One-to-one customer contact Everything becomes retail Elaboration: Retail .

After all, like the great myths, great brands are in essence brilliantly told stories unfolding before our eyes. Doug Stephens is one of the world’s foremost retail industry futurists, advisors and speakers and the author of the groundbreaking book The Retail Revival: Reimagining Business For The New Age of .

The essence of retail brands

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ESSAYS, term and research papers available for UNLIMITED access. When most people consider a “buy online, pick up in store” arrangement, they’ve already made the purchase when they arrive to collect their item.

However, for SSENSE (pronounced essence), at its first retail location, the Canadian eCommerce brand turned physical retailer has opted for a . About Us.


We are a professional academic writing company that produces confidential, authentic, custom essays at very affordable prices. We have served thousands of . Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory.

Obsession and Conflict: The Essence of Extraordinary Brands – Retail Prophet