A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset. Uber's value proposition, offering uber convenience Without explicitly saying so, Uber expertly highlights everything that sucks about taking a traditional taxi and points out how its service is superior. The simple yet highly effective copy above, taken from the Uber homepage, excellently conveys the simplicity and ease that lies at the heart of what makes it such a tempting service:
This statement is also aided cleverly by the image of two cell phones, each highlighting a different, well-known Stripe customer. MailChimp Three little words.
Use its service and you will send better email -- no ifs or buts. Lyft Unlike others on our list, Lyft skillfully targets two different personas at the same time with two distinct value propositions. Both clear and concise, one speaks to who want to get rides and the other to those who want to give them.
Apple MacBook Apple has great value propositions for every product, but one that is particularly impressive is its statement for the MacBook.
In this witty example, Apple emphasizes how lightweight its product is its biggest differentiatorwhile also speaking to how advanced its technology is. FreshBooks In their value proposition, Freshbooks does a great job of telling you exactly what they do and who it is for, calling out their personas directly.
Need a web presence now and considering Squarespace, Wix, or Webs? Why not give it a try? It takes great skill to capture both functional and emotional value in one short sentence, but The Ladders does that flawlessly here.
Pinterest Now, this value proposition is no longer in use, but it is nevertheless a worthy mention. From its old homepage, Pinterest tells you exactly who it is and what it does in one simple phrase. In six small words, not only does the statement tell you what it does, but it introduces you to someone who can vouch for it.
With its product and service you can receive the square reader for free, but to use it, the company takes 2. While this could have easily been overwhelming especially with individual buttonsHubSpot handled it in a way that is subtle, easy-to-navigate, and also gives people the opportunity to "choose their own journey.
It wants to bring music into your life and it does that by being available on-the-go in your smartphone or on a desktop as seen in the hero image. Plated Plated is a direct-to-door service that mails you yummy recipes and fresh, pre-portioned ingredients so that you can try new foods and hone your cooking skills without all the busy work.
Invision Invision is dedicated to streamlining the design process by making it easier for people to share, view, and collaborate on design mockups and prototypes. Better design, done faster, and done as a team, as explained in its value proposition.
Optimizely In this relatively new value proposition, Optimizely takes a conversational approach. Deskbeers will send a box of craft beers directly to your office -- no collecting money from the group or running to the store, just a cool brew sent right to you.
With its capping and annotation tools, Awesome Screenshot will help you communicate more easily and effectively with images. I can vouch for that!
ClassPass With the help of a clever play on words, ClassPass touches upon one of the biggest pain points it solves rigid gym membership plans in this value proposition. It simple, clear, but wonderfully powerful. Updatey Last, but not least, Updatey has crafted a value proposition that feels cohesive to not only its product as seen in the image featuredbut to its overall branding -- simple and beautiful.
Brand consistency aside, this value proposition also suggests that the product will take something as complicated as project management and make it just as simple.Sep 04, · The final step is writing the value proposition statement.
It should address what market you are targeting, what product or service you are delivering, how you are delivering it and why.
A value proposition is simply a one sentence description of why your ideal customer should use your product or service. It should say exactly what problem your product or service solves, list the benefits to the consumer, and place priority on your point of .
A great value proposition is a statement that paints a clear picture of what your brand has to offer and how your product or service solves/improves your prospects problems.
Here are 31 of the best examples from around the web to help you improve your business! A value proposition is a clear statement of the concrete results a customer will get from purchasing and using your products and/or services.
A value proposition is a short statement that tells your prospect why they should buy from your company. Value Proposition Essay Sample. Our value proposition rests on an unrivalled package of strategic, transactional and financial advisory services, uniquely linked with independent judgement and deep industrial/commercial insight.
Value propositions are how you project why a customer should buy from you. They seem simple, but writing a value proposition is hard work. Value propositions are how you project why a customer should buy from you.
They seem simple, but writing a value proposition is hard work. Sharp example from timberdesignmag.com